Hamieverse Officially Launches at MCM London Comic Con 2025

From October 24 to 26, 2025, the ExCeL London convention center will once again transform into the beating heart of pop culture as MCM London Comic Con returns. Organized by ReedPop since 2002, MCM has grown into one of the largest fan conventions in the United Kingdom, celebrating everything from comics and video games to cosplay, sci-fi, and animation.

This year's edition is expected to draw over 130,000 visitors, featuring world-class talent from franchises like @Stranger_Things, Doctor Who, @thewitcher, and the @Marvel Cinematic Universe. It's where fandom meets creativity, where stories come alive, and where new worlds are introduced to millions of passionate fans.

This October, however, something new will enter the spotlight.

The Official Launch of Hamieverse

For the first time, a Web3-native universe is stepping into the mainstream stage of MCM London Comic Con. @hamieunchained, known for its blend of rebellious storytelling and meme culture, will officially launch its ecosystem and debut its strategy game in front of hundreds of thousands of attendees.

Their booth will sit alongside giants like @yugiohand and Magic: The Gathering—two of the world's most iconic trading card franchises—a fitting position for a project aiming to redefine what digital ownership and storytelling can look like in the next generation of interactive entertainment.

Where Web3 Meets Pop Culture

After more than a year in stealth development, the Hamie team arrives in London ready to showcase a universe that bridges physical and digital worlds, complete with comic books, novels, NFTs, and live demos designed to onboard thousands of new players and creators from Web2 into Web3.

This moment marks the culmination of months of buildup through the Hamie Escape Telegram mini-game, where players worldwide have been grinding for leaderboard positions and competing for 888 whitelist spots in the upcoming flagship game on Abstract blockchain.

Even before its official launch, the Hamieverse had already proven its power to engage. Hamie's Escape began as a simple mini-game inside Telegram—a fast-paced, Flappy-Bird-style challenge.

What Is the Hamieverse?

The Hamieverse began as a narrative about freedom, rebellion, and breaking the system, and evolved into a full-scale entertainment universe built around blockchain technology.

At its core stands Hamie, an ordinary hamster turned rebel hacker, leading the "Harmy" against the ruthless Aetherion Order. Through this satirical yet deeply symbolic story, Hamieverse explores modern struggles—inequality, mental burnout, and the illusion of freedom—all reframed through humor and interactivity.

But this isn't just a story; it's a growing Web3 ecosystem where every piece connects:

• Story-driven deep lore: The backbone of the Hamieverse universe
• Flagship Web3 game: Featuring esports-style competition and true player ownership, where assets can be traded, sold, or bought as NFTs on open secondary markets—a genuine no pay-to-win system
• Novels and comics: Now adapted into animated series, expanding the narrative across multiple formats
• Exciting, epic, and diverse characters: That bring emotional depth and identity to the Hamieverse world
• IRL activations: Like Comic Con, connecting digital storytelling with real-world culture and community

Together, these elements form a transmedia brand—or as the team describes it, "the Marvel of Web3."

Turning Escapism into Empowerment

What makes the Hamieverse stand out is the heart behind it. At its core, the project is about transforming escapism into empowerment. The Hamie team doesn't create worlds to help people run away from reality; they build them to help people reimagine it.

Through humor, layered storytelling, and gameplay that blends reflection with fun, Hamieverse weaves deep social and philosophical themes into accessible entertainment. Its rebellion is playful—a universe where laughter and purpose coexist, and where players can find meaning through creativity and connection.

A Cultural Rebellion in Motion

By launching at MCM London Comic Con, @hamieunchained is signaling something bold: Web3 no longer belongs to the niche. The team is betting on a mainstream audience of gamers, readers, creators, and dreamers who value both storytelling and ownership.

For visitors walking through the halls of ExCeL London this October, Hamieverse will be more than just another booth. It will be a universe coming alive—a blend of satire, technology, and creative defiance inviting everyone to join a rebellion built on freedom, laughter, and collective power.

Welcome to Hamieverse. The wheel is broken. The rebellion has begun.

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⚠️ This article is for informational purposes only and should not be considered financial advice. Always do your own research before making any investment or onchain decisions.